Great Projects Start and End with Great Clients

One of the most common misconceptions shared by small business owners is that they will attract more business if they are all things to all people. In truth, the more specific you are about who you serve and the unique aspects of your talents, allows your ideal clients to find you much more easily.

Photo Credit-Gerry Kiffe

It is a domino effect in that when you are working with your ideal clients then the results are great projects which leads to referrals and more terrific work. Consider how you could shift your focus to attracting your ideal clients.